5 New Tips to Generate New & Innovative Ideas .....
In today's fast moving world, ideas and the methods
of functioning that were adequate yesterday get outdated quickly. If businesses
fail to improve upon their products, then they will find themselves becoming
rapidly obsolete in the market. So, how do organizations come up with new and
fresh ideas to make innovative products and solutions? You would be surprised
to know that most of the ideas behind successful projects were accidental, and
not through an ongoing process to generate ideas.
Co-ordinate campaigns to solicit ideas on new
products and services. Use the online platform to reach your employees across
the globe. Enlarge the pool of ideas by including employees from different
departments rather than restricting it to the marketing team.
Customer surveys can be a useful tool to generate
new ideas. Reach far and outside your own industry for ideas on how to get
customer input. Keep expanding your customer base. Look at new and unexplored
markets. Don't just look at your present and past customers. By expanding your
customer base, you can also expand your ability to generate winning ideas.
Just as you look to your customer base for idea
generation, think of your own business as your supplier's Customer. Make a list
of your unfulfilled needs and problem areas and share it with your vendors. You
will be surprised at the ideas generated by your suppliers!
Examine the climate in which idea creation takes
place. Put someone in charge of improving the focus regularly and invest in
training sessions, read books, attend seminars, and constantly seek to improve
the idea creation skills.
Put your challenge or problem area across different
people and ask what they would do if faced with your challenge. You could
approach your friends, your family, customers, suppliers, senior citizens,
someone from a different culture; in essence anyone who might see things
differently. Instead of focusing on your problem areas, think
reverse. Consider the situations which could deteriorate or downgrade your
product. The reverse ideas will come flowing in. Consider these ideas - once
you've reversed them again - as possible solutions for the original challenge.
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