How to do Successful Business Overseas....
Professionalism begins with your
brand persona. So always dress professionally to make a positive impact and
satisfactory business impression. Acknowledging cultural differences whilst
looking and acting prepared will always be received positively and will help
you seal the deal.
Take the time to study the
cultural norms of the country that you are doing business in, and find out how
they dress. A particular flower for example, may be acceptable in your country,
but in another country, it could be used for mourning which would be totally
unacceptable in a business situation. Attention to detail is essential and will
help you to avoid causing any upset.
2 - Time Targeted.
Punctuality is also valued
differently, so be aware that some cultures are more time conscious than
others. In South America and Africa, scheduled appointments are considered as a
time guideline rather than something they need to stick by. In Europe, they are
always punctual and being late is perceived as unprofessional. Take this into
consideration and consequently allow your schedule some time flexibility.
In western countries, a hand
shake is the commonly accepted form of greeting. In Saudi Arabia, women should
wait for a man to offer his hand first. If she offers her hand first, he may
not shake it. So save yourself the embarrassment. In Japan, people bow to greet
each other. In Italy and Egypt, don't be surprised if your client or partner
offers a kiss on the cheek. The best way to start on a good note is to offer a
traditional present from your country. This is not bribery but rather a good
gesture. However in Asia, this might be perceived as bribery and they are quiet
likely to refuse your present. Always address and greet your business partners
or your clients by their last names and titles unless you are invited to do
otherwise.
4 - Communication
Business people in different
countries communicate differently. In Nigeria or Germany, people tend to speak
loudly when sharing ideas. In Ghana or Japan, they speak softly and don't
interrupt each other. Don't forget to watch your body language when interacting
as it could be distracting in countries that are not accommodated to so much
body movements to emphasize an idea.
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