Qualities of a Great Event Manager !!
What does it take to be a great event manager who produces great events? Does it come down
to the strength of their people skills that ultimately decides whether someone
is good or great?
Event management can be a
thankless job - often tiring, demanding, stressful, frustrating - so a great
event manager must have the passion and zeal to overcome any obstacle in order
to deliver an incredible result. They must have the willingness to do whatever
job needs to be done to get to the end point and the desire to create an
exceptional experience for both client and guests.
But this passion needs to be
controlled. If a sales team comes to you with an idea for an event that they
love but they've already sold the idea and the look of the event to the client, then this can
cause problems for any event. Because this rush of blood to the head, this
passion, can blind direction.
Likewise, someone managing an
event has to turn their passion into focus to ensure all event details are
covered off - matching budget with expectation and communicating what can
realistically be delivered at showtime.
You can't develop a memorable
solution without an abundance of creativity. Once the client provides the idea,
it's over to the coordinator to turn this into something amazing. And every
event has to be approached from scratch - as if completely unique. A truly
great event manager will treat each event as new, keen to stamp his or her
creativity on the event.
Thinking outside the box is the
modus operandi of any decent event manager. Just because something has always
been done a particular way doesn't mean it should still be done this way in the
future. Risks have to be taken and great event managers have to be bold.
A successful event requires
incredible organisational skills. Think about the hundreds of different
elements that contribute towards the end goal - an event that sends a tingle
down your spine and leaves a smile on your face. Multi-tasking is the event manager's
best friend - from schedules to people, vendors to everything else.
What's more, the many elements of
an event are often changing. It's a moving feast of adaptations, sudden issues
and last-minute changes - any great event manager must be flexible, resourceful
and capable of being comfortable with a scenario that may never be what it
originally seemed, and of course respectful to all involved!
They must also be an excellent
communicator. Events rarely involve a single person or group but a cluster of
production professionals with different backgrounds and skillsets, all managed
by one coordinator. Friendly, approachable, professional, patient, charismatic
- all interpersonal traits that every manager needs to succeed in pulling
together that big event.
At the end of the day, events are
all about people. And that ability to connect, build and grow lasting
relationships with the people combining to create your event is something that
every manager needs to develop and improve upon, no matter what stage in their
career they're at.
Without these four listed top
qualities, event management could become
a burden or a chore. But with them, once the day is over and the event is done,
when people can't stop talking about it and you know you've delivered something
special, then all you can think about is the next event and this feeling never
fails to make you smile.
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