Top Five Measures that cab Build a Rewarding Brand.....
Branding: It is very important
part of marketing to sell products, Till such time that your brand is available
and people are interacting with it, your brand is in a fluid state. One
unfortunate consumer experience can cause irreparable damage for your brand
forever, when it comes to public perception. You have the option to let your
brand take care of itself.
Five simple and cost-effective measures that you can take up in building a rewarding brand.
Brand culture is all about your
staff and you living and breathing your brand so that it infuses with the
values and identity of your brand. This isn't tough as it sounds. It can be
easily integrated into your existing procedures and processes. Exhibit the
values of your brand where it can't be missed.
It is understood that you have to
apply your brand colours and logo into everything from product packaging,
reception areas, etc. What isn't obvious is the necessity to engrave the
identity of your brand into the customer experiences of the lesser tangible
world. Though possible, this requires some innovative thinking - like your
staff communicating the spirit of your brand while responding to calls to
customers, etc.
This is an eternal issue. Though
many companies start of by investing a lot of time, effort and money to develop
and build their brand guidelines, once done, they tend to totally ignore it.
This not only drives them to end wind up with a string of inconsistently
designed and poorly connected brand communications, but will finally find
themselves (with their agency) tied up in knots, as they battle to rebuild the
process for any new project. When done correctly, brand guidelines can be the
foundation of a world-class strong and healthy brand. Nurture them and they
will remain faithful to you.
A great brand is totally useless
if people are ignorant of it. Create innovative ways by which your brand wins
the hearts of people - pack and deliver your brand in such a way that it
doesn't look like mere sales talk, make would-be consumers get a positive
feeling on a regular basis and is consistent with your brand identity are
effective ways of spreading the message of your brand.
Many giant international brands
change their slogan or fine-tune their logo. They are fully aware that a brand
needs to be constantly re-valuated so as to ensure that they continue to be
relevant. Though a brand very rarely needs a fundamental change to its vision
and values, for its survival, there must always be scope for renewal and
flexibility.
No comments: